Branding That Connects You With Buyers

Branding forms the bedrock of how the public perceives the image, philosophy, strengths and values of a company or organization, its products and services. Branding works as the defining factor that spells marketing success or failure. Brand strength encourages customers to buy and gives them a shortcut to relate to products and services of high value.

 

What Makes a Good Brand Happen?

First you establish a brand that promises quality, every time. Then you maintain that consistent brand experience across every form of media. Each time a customer interacts with your brand, and has a positive experience, your brand becomes part of that person's life experience.

 

Think of the best brands in the nation. You can picture their logo and products immediately, and recognize the company without reading a word.

 

Why Protecting Your Brand Is So Important

Your brand should be unique and exclusive. SG&D offers automated brand monitoring as part of its Branding and markevation® services. As an independent Premium Branding Assurance Partner for MarkAssure International, SG&D provides MarkAssure monitoring services to systematically check form infringing and competitive brands filed at the United States Patent and Trademark Office (USPTO). This service enables us to stay successfully on top of your brand to help protect it from trademark infringement.

 

 

"Perhaps the most salient factor for the most successful brands is the promise of consistent quality. Whether it's a business or a consumer making a purchasing decision, they want to be sure in this world of endless choice that their decision is the right one."

 

– Rosi McMurray, executive director of strategy, The Brand Union

 

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