Smart Branding That Explodes with Creative Difference

Smart branding starts with, and relies on, the marketing clarity a business or organization brings to the table. This takes planning that comprises five, key elements:  


  • Vision, Mission, Philosophy and Values
  • Audiences Direct and Indirect
  • Goals and Objectives
  • Financial Plan to Support Goals and Objectives
  • Target Markets


Based on this planning, SG&D creates the most market-worthy branding program to capture the minds and hearts of buyers and influencers. But that's just the start. We stay with it by providing on-going creative consultation and design services to keep your brand highly differentiated over the long term.


Cross-marketing Needs Multiple Brand Carriers 

A brand cannot stand alone, but relies on cross-marketing efforts to make it work. These efforts may include any of the following to effectively and efficiently spread your brand message:


  • Stationery Package
  • Overview Brochure
  • Website Design and Development
  • Blog and Social Media
  • Mobile Site and Apps
  • Newsletter (both Electronic and Printed)
  • Trade Show Exhibit
  • Annual Report
  • Product Catalog
  • Information Package
  • Direct Mail Campaign
  • Advertising Campaign
  • Publicity and Media Campaign
  • Interior and Exterior Signage Systems



Client Kudos